Packaging – A Critical Factor in Product Shipping

One of the most important aspects of your company’s image and success is packaging. The packaging of your product will reflect a statement about what you are selling, who you are, what you believe in and more. It is therefore essential that your company is consistent in their packaging design so that your branding reaches all corners of society.


The most common packaging material is cardboard for products that are light and airy. Cardboard boxes often have a cardboard covering, which can be made from various materials including cork, leatherette, and even a range of synthetic fibres. Often these boxes are made to order and are a one off purchase. The standard box dimensions are normally 9 inch thickness. To make your packaging really unique, you could try having a custom made box cut to order and this would help to give an impression of a much larger, more expensive product.

However, these boxes are often fragile and can break easily. To solve this problem, many packaging specialists now use corrugated cardboard or strong cardboard for their packaging. This packaging is strong, waterproof and comes in many different shapes and sizes.

Another packaging option available is paperboard packaging, which is made from layers of corrugated paperboard attached together. It is strong and durable but is not waterproof and is likely to damage quickly if exposed to water. Another disadvantage to paperboard packaging is that it can easily crease or tear, making it unsuitable for delicate products.

A better packaging solution than paperboard or corrugated cardboard is cardboard. Cardboard has the advantage of being waterproof, as well as being strong and durable. Also, packaging using cardboard is very low cost, which makes it very attractive for small businesses or sole traders. Because it is so low cost, some companies choose to use packaging in conjunction with their other packaging, especially if the product is mass produced and sold in large quantities.

Because packaging can be made from a number of different materials, the finished product will depend on the manufacturer’s particular requirement. Some manufacturers, for example, only want to use packaging that is resistant to moisture and heat, for example. In this case, the packaging would be made from an external material, such as PVC. Alternatively, some manufacturers need their packaging to remain stable over long periods, so the packaging material used is strong and non-porous.

If a product is delicate, it is essential that packaging is robust. To this end, some packaging solutions are made from plastics, which tend to be much more robust than cardboard, corrugated paperboard or leaded boxes. Plastic packaging can also help to reflect light and keep products cool. These properties make plastic packaging a popular packaging solution for food products, although it is not suitable for products such as cosmetics, which tend to need to be kept warm.

Finally, packaging solution will vary according to the product. For example, it is more likely to see packaging designed for confectionary than food. Other packaging solutions will be more appropriate for cosmetic products, whereas packaging designed for electronic goods will be more appropriate for sporting goods. It is important to choose the correct packaging solution for each individual product to ensure that it arrives in good condition and can safely be used.

Packaging solutions do not just include cardboard boxes and bubble wrap. Depending on the product that is being packaged, a packaging solution may be made from fabric, paperboard, plastic or cardboard. The type of packaging chosen for a certain product will depend on the environment it is shipping in and the logistics of the delivery. A thick cardboard box sent to the Middle East or a crate to Australia will be much different than a bubble wrap package sent to Canada.

So, what exactly is packaging? Essentially, packaging is the technique of packaging goods in such a way that they are both appealing to the eye and capable of withstanding the stresses that may occur during shipping. It is also necessary to consider how well the packaging solution protects the product as it arrives at its destination.

Choosing the correct packaging solution is a critical part of any packaging requirements. Not only will it ensure that the product arrives in good condition, it will also protect it during shipping. It is a very important factor in the success of any packaging project. So, if you are looking to improve the chances that your product will reach its destination on time and in one piece, then it is important that you choose the right packaging methods and solutions.